Here is a really interesting article that came into my inbox last night. Like the author, I have been faced by this question several times during my network marketing career.What if your network marketing has a GREAT product that's only surpassed by the opportunity? If only it was as simple as pushing the easy button! "This is a classic question, one I've been asked a number of times. I'll tell you flat out that you can go either way, but the type of organization you produce will differ based on this choice.
Me . . I like to lead with the opportunity because as far as I can see that IS the real product that the network marketing industry provides and fulfills in the end. Most people don't get starting in a business because they love the product so much they couldn't help but start a business around it. Some do, don't get me wrong, but the bread and the butter in the industry, what drives most network marketers' engines, is the opportunity for a better quality of life andlimitless income.
The old analogy is . . . If I hold $100 in one hand and $100's worth of any company's product or service in the other which would you choose? It's a no brainer - it's the money. Why? Money is potential. Product is just product. Most people want more money, not more product. So its an easy and natural choice for me to lead with the opportunity, especially after living the results of this way of thinking and promoting. But other very successful network marketers do it the other way around and there is absolutely nothing wrong with that.
Your expectations should be much different though . . .If you lead with the opportunity you should expect it to be much easier to recruit and find highly motivated business builders. This path will lead to faster growth, but it ain't perfect. If you overdo the opportunity approach you'll find and attract people who are excited enough to join and dream, but not excited enough to really make it happen. So the attrition rate will also be higher.If you lead with the product you'll be retailing your way to wealth.
The positive is you're income over time will be more stable,but only a small portion of those that use the product will be of the same mind as you to go out and grow a business around it. Your business grows slower and steadier. This is the path I've seen many older networkers take, because they can do it as more of hobby at first, and if it grows into something then great.
Typically with steady pushing on this path you'll see a liveable wage in 3 to 7 years. Leading with the opportunity you can create a liveable wage in less than a year, but you'll have to expect and deal with more turnover.The only thing about retailing, if that's the way you wanna go, is it's tough to do online,and if you've tried it you know exactly what I mean. Online you can retail, but the best product for retail online is information, not moon juice or phone plans. Why? Everyone who's a marketer want's to know how to get better, so you'll have more sales and earn more fast front end income and you'll tap into the exact market that you'd like to find great prospects in - the business builder market.That's the way I see it."
To the top,
Daegan"The King Of Never Calling A Single Lead"
Read a good book along the way!
Be REMARKABLE!
Sharon Mayers
"The richest people in the world look for and build networks; everyone else looks for work."
....Robert T. Kyosaki, Author "Rich Dad, Poor Dad"
No comments:
Post a Comment